*Photograph of artist Scott Soeder at work.*

"Art means me. It is my personal visual language for communicating my ideas and getting lost in my thoughts." — Scott Soeder

Various vehicle illustrations by Scott Soeder.

Scott Soeder is an award-winning professional illustrator and designer specializing in illustrations for children's books, magazines, apps and games. Select clients include Highlights for Children, Timehop, Lightchange Studios, Reelio Inc, 311, Lake Street Dive, Sharks 4 Kids and more. A graduate of the University of Louisville, he is based in based in Louisville, KY.

When did you first think you would be an artist?

I can’t say there was any defining moment. I have been drawing as long as I can remember, as if I’m simply naturally attracted to do so. Maybe we all are and for whatever reason some of us move away from it. I played football on a team when I was a kid, but by the time I got to high school I had very little interest in playing. Maybe art is like that for others. Also I was a scrawny kid, even in high school, and I knew I would end up a small pile of broken bones had I attempted to play. I was very fortunate to have parents who kept me stocked in art supplies and who encouraged me. I absolutely adored looking at and reading “Peanuts” in the newspaper and watching Bugs Bunny cartoons. Animation and comics were my experience with art. When I was around 7 or 8 or some age expressed in a single digit, my grandfather made me an easel. I would sit for hours drawing at that easel. I remember feeling like a real artist working at that easel. At an early age I was equipped with art supplies, had a paying customer and friends referred to me as a “good drawer” So artist was added to my list of “what I want to be when I grow up” directly under Astronaut and Spiderman.

Is all your work for clients?

Being a full-time artist means that a big chunk of what I create is for clients. However, I do spend time working on pieces for fun, to experiment, or for personal projects. I have been working on illustrating a series of vehicles from pop culture titled Pop Wheels for fun and to give my self a challenge. I have done about 16 and have a long list of others I’d like to do. Also, I work on writing and illustrating my own stories for children’s picture books.

What frightens you the most?

That’s a great question and probably depends on the moment I’m asked. An overarching, big-picture-thought that comes to mind is - being forgotten. That my little blip of time on the planet being Scott Soeder was wasted and that I didn’t use everything I’d been given to the fullest. I want to be able to leave something behind that my children, grandchildren and great-grandchildren could say: “my dad did that”. Besides my children themselves of course, they are my best creations. But in terms of art, Charles Schulz lives in Charlie Brown and will continue to for generations, possibly inspiring other kids to pick up a pencil and draw. That’s an amazing accomplishment.

What is your favorite music to listen to when making art?

Something upbeat and rocking. The list of specific artists would be long! I love music and enjoy listening to it while working. I’d say most of the time it would be music from 311 or pop metal bands from the 80s.

What are you reading right now?

I’ve been reading Chuck Jones’ autobiography, “Chuck Amuck”. I love looking at his drawings in the book and it is really funny. I would have loved to meet him. I bet he was hilarious.

What advice would you give a young artist just out of college?

Learn about business and develop your business acumen. Educate yourself on all the opportunities available for artists. Put in the work.

Tell us about an important moment of transition for you as an artist?

I feel like every moment is one of transition. It is persistent evolution. Always striving to express the emotion or develop the image I see in my head. There are moments or milestone pieces if you will. The ones where something clicked or a visual problem was solved or it made someone laugh, etc. Some of my favorite moments are getting an email or message from someone who really enjoyed a piece and took the time to say so.

What does art mean to you?

Art feels like a part of me. It has been tied up in my identity for as long as I remember. Art has been the means of showing others ideas in my mind, of depicting humor and simply passing time. When I was a kid my sister had dance lessons and I would bring a sketchbook and art supplies with me to stay occupied. I don’t know what I would have done without it. A great benefit of art is that I am never bored! Art means me. It is my personal visual language for communicating my ideas and getting lost in my thoughts.

If you could have a talent that you currently don't already have what would it be and why?

I would like to be able to sing. Being able to sing like Steve Perry from Journey would be nice. I play drums and can hold my own on a few other instruments like guitar and bass, but I lack a singing voice. A rusty muffler being drug down a gravel road would sound more pleasant. I have a personal project where I am playing and recording all the instruments myself and having a decent singing voice would be advantageous.

If you could meet any celebrity who would it be and what would you ask them?

If it could be anyone even if they were deceased it would be Charles Schulz. If it were a contemporary it would be John Lasseter. I would ask Charles Schulz about his work ethic and productivity tips. He drew every single Peanuts strip himself for 50 years. He’d have to have some awesome tips! I would ask John Lasseter about storytelling and creating great characters. Pixar has had an amazing track record of doing both.

Name: Scott Soeder
Hometown: Louisville, Kentucky
Age: 43
Education: BFA in Communication Art & Design, Magna Cum Laude, University of Louisville, Louisville, Kentucky
Website: http://www.scottsoeder.com

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"Art is part and parcel of a cumulative and collective enterprise, viewed as seen fit by the prevailing culture. It isn’t just the result of an unencumbered creative act. Everything that is seen and understood is part of a work and art is always a collaboration with all that came before you, that co-exists with you, and that comes after you." — Louise Lawler

Sarah Lyon, Steven Irwin, 2006, Archival Pigment Print, 40x40in — Sarah Lyon, **Steven Irwin**, 2006, Archival Pigment Print, 40x40in

Tom LeGoff, Matt, 2013, Inkjet Print — Tom LeGoff, **Matt**, 2013, Inkjet Print

The intersection of a geographic location and the culture it sustains is marked by how a physical place both supports and is reciprocally shaped by human involvement. Cultural landscape refers to the coalescence of a place with the people who inhabit it and encompasses works of art, narratives of culture, and expressions of regional identity tied to that specific place. Surveying the social and artistic topography of a place reveals aspects of its origins and development, as well as the interconnectivity of the relationships between the physical location, society and its structures.

The provenance of Louisville’s current cultural landscape can be accessed through the juxtaposition and alignment of the work of two photographers living and working in the city– one native and the other a recent transplant. The accompanying artworks unearth narratives about the area’s human geography- how a place and the people that produce creative output in that place serve as the bedrock of its vernacular landscape. The portraits shown here depict individuals who contribute to and enrich the area’s cultural terroir- affirming that the creative outpouring that takes place here is unique and incapable of being reproduced elsewhere. The individuals represented here may be preceded by their reputation. They may perhaps be more easily identifiable by the fruits of their creative labor - the artwork they create, music they produce, or performances they direct- than by their names or faces alone. But portrayed in and through their most valued environments, the resulting images reveal the virtues of the person depicted in equal measure with the backdrop against which they are situated.

Sarah Lyon, Natalie Sud, 2008, Archival Pigment Print, 40x40in — Sarah Lyon, **Natalie Sud**, 2008, Archival Pigment Print, 40x40in

Sarah Lyon originally viewed her photographic practice as a means through which she could experience her native city, as though she were an outsider exploring it for the first time. She began translating her personal relationships and experiences into an alternative way of mapping the city and its human and geographic landmarks. Out of this practice grew a portrait series that allows Lyon to become better acquainted with those who accompany her on these explorations, synthesizing them with their own personal environments.

The people with whom Lyon re-discovers her city are the figures who appear in her photographs. Consistently situated within a wide visual plane, the space and distance afforded to the figures facilitates an unimposing co- existence between the subject and the viewer. Allowing the viewer to soak in the totality of situational factors that shape the subject’s identity. Lyon’s photographs convey a sense of rootedness, giving prevalence to place and obscuring the distinction between whether the subject’s identity is informed by the impact they have on their locale, or the impact their locale has on them.

Tom LeGoff, Chris, 2015, Inkjet Print — Tom LeGoff, **Chris**, 2015, Inkjet Print

Tom LeGoff approaches his subjects as a self-proclaimed outsider, his portraits less burdened with history and interpretation. After re-locating to the area four years ago, he familiarized himself with the city by considering those who prominently occupy the landscape. LeGoff’s work magnifies the inherently ‘other’ quality that inevitably accompanies notoriety, imbuing his photographs with an elevated sense of intrigue as he casts his subjects in various roles, as though they were characters in a film noir. Yet, these oft-solicited and dramatized relationships still subtly convey reality. LeGoff intently concerns himself with the parts his subjects play in the locale he shares with them. Without pretense of familiarity, he offers viewers delicate contextual clues from which to deduce their identity, as illustrated in is his photograph, Chris (2015).

This image shows the portrait of an artist who uses the scale of her own body as the guiding principle in the production of her artwork. Using materials such as shards of glass and airy mesh boxes as representations of her own weight and volume, she examines how those constructed representations relate to and react with the environment around them. Photographed near her studio in the Portland neighborhood, LeGoff poses Chris standing at centurion attention. LeGoff references Chris’ own artistic study, arranging the composition so that her figure occupies the same amount of visual space in the composition as the first column in the row of interstate pylons receding into the horizon, reinforcing the relationship between her form and the environment in which her form exists.

Sarah Lyon, Jason Willar, 2005,  Archival Pigment Print, 40x40in — Sarah Lyon, ***Jason Willar***, 2005, Archival Pigment Print, 40x40in

Though examined from different vantage points, Lyon and LeGoff both identify the terroir that characterizes the unique cultural landscape within which they have personally and professionally entrenched themselves. By documenting their creative counterparts, not merely as an act of preservation, but as a means of acknowledging and propagating the artistic talent with which they co-exist, both Lyon and LeGoff participate in a camaraderie that nurtures a thriving creative ecology that is cross- pollinated by both ‘insiders’ and ‘outsiders’.

Tom LeGoff, Dean, 2013,  Inkjet Print — Tom LeGoff, **Dean**, 2013, Inkjet Print

Sarah Lyon, Kirby Coleman, 2005, Archival Pigment Print, 40x40in — Sarah Lyon, **Kirby Coleman**, 2005, Archival Pigment Print, 40x40in

Tom LeGoff, Mo, 2014, Inkjet Print — Tom LeGoff, Mo, 2014, Inkjet Print

Sarah Lyon, Mitchell and Matthew Barney, 2004, Archival Pigment Print, 40x40in — Sarah Lyon, **Mitchell and Matthew Barney**, 2004, Archival Pigment Print, 40x40in

Tom LeGoff, Dario, 2015, Inkjet Print — Tom LeGoff, **Dario**, 2015, Inkjet Print

To contact these artists or to see more of their work, please visit
www.sarahlyon.com or www.tomlegoff.com

This Curatorial Spotlight was written by Jessica Bennett Kincaid.
Jessica Bennett Kincaid is currently the Exhibitions Assistant at the University of Louisville Hite Art Institute. Her curated exhibitions include “Hugh Haynie: The Art of Opinion” at the Frazier History Museum, "All of Bob Lockhart" at Louisville Visual Art’s Public Gallery, and most recently, “Joshua Watts- Resonant Disclosures at the Cressman Center for Visual Arts. She studied at the University of Louisville Hite Art Institute, University of Kentucky, Institut Catholique de Paris, and Santa Reparata International School of Art.